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About Our Firm

Service in the spirit of excellence

Alfa Pride Financial is a consulting and financial services firm that specializes in personal finance, business planning, and insurance solutions. Our mission is to provide solutions that eliminate your financial vulnerabilities, help you safely grow your assets, and protect your financial capital throughout your financial journey. We work with individuals, families, and businesses, serving as a financial GPS throughout their lives. 

‚ÄčOur solutions are tailored to your unique situation using advanced planning, yet easy-to-follow techniques and illustrative software. With partnerships with investment specialists, tax professionals, and financial services firms we are able to create solutions to meet the needs of our clients.

Xavier Williams, financial planner and life insurance agent


Xavier Williams is the owner and CEO of Alfa Pride Financial. He is a licensed financial professional who specializes in building customized financial solutions tailored to each client's specific personal or business needs.

‚ÄčAs a member of the National Association of Insurance and Financial Advisors, he is committed to his personal growth and development so he can better serve the needs of his clients. He is a certified public speaker and competent leader by Toastmasters International. He loves speaking to groups about financial literacy and the importance of preparing for the future. His mission is to be a valuable resource to his community and help people just like you secure their financial future. 

Xavier believes in putting people before profits and aims to recommend strategies that benefit his clients in the present and help them lay the foundation to create generational wealth for the future.

He is originally from the island of Jamaica but has called New York City his home for 30 years, where he currently lives with his loving wife and two daughters. In his free time, he likes to satisfy his curiosity and expand his mind by consuming content on science, history, and philosophy, or entertaining himself with some of his favorite movies and TV shows. He prides himself on living a healthy lifestyle and being adaptable and relatable to people from different backgrounds.

Are you ready to get your financial house in order?

There is no better time than the present to re-evaluate your current situation. Connect with a licensed financial professional at Alfa Pride Financial, to assess where you are on your financial journey, and get the financial keys to a worry-free life.

Contact Us

We'd love to hear from you! Please contact us using the form below for any questions or comments.