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Service in the spirit of excellence

Alfa Pride Financial is a consulting and financial services firm that specializes in the areas of protection, wealth accumulation, and wealth preservation. Our mission is to provide solutions that eliminate your financial vulnerabilities, help you safely grow your assets, and protect your financial capital throughout your financial journey. We work with individuals, families, and businesses, serving as a financial GPS throughout their lives. 

‚ÄčOur solutions are tailored to your unique situation using advanced planning, yet easy-to-follow techniques and illustrative software. Working collaboratively with our strategic partnerships we are able to create solutions to meet the needs of our clients.


Integrity is at the core of everything we do. We uphold the highest ethical standards, ensuring transparency and trust with our clients. Our commitment to a client-centric approach means that we always prioritize our client's needs, tailoring our services to their unique circumstances. We continuously strive for excellence, staying informed about industry trends and best practices to deliver the best possible outcomes for our clients.


Our philosophy centers around the belief that financial success is not just about accumulating wealth, but about enabling individuals to lead meaningful lives. We take a holistic approach to financial planning, understanding that financial security is the key to pursuing dreams, and passions, and creating a lasting impact. We build long-term relationships with our clients, guiding them every step of the way, and empowering them to make informed decisions that align with their values and aspirations.


Xavier Williams, Alfa Pride Financial CEO, licensed financial professional, financial advisor and insurance agent

Xavier Williams | Licensed Financial Professional

Xavier has almost two decades of experience in the business world helping clients achieve their goals. He is a licensed financial professional and member of the National Association of Insurance and Financial Advisors. He currently serves as an active member of the Woman's Life Insurance Society's Agent Advisory Council.

Xavier is committed to his personal growth and development so he can better serve the needs of his clients. He is a certified public speaker and competent leader by Toastmasters International. He loves speaking to groups about financial literacy, and the importance of preparing for the future.

His mission is to be a valuable resource to his community and help the people he connects with secure their future through proper financial planning.

Dayanna Carrion | Business Development Manager

Dayanna Carrion oversees all aspects of Alfa Pride's Asset Recovery Services. She is a highly qualified business professional with a background in counseling and mental health. She developed a passion for business and entrepreneurship which lead her to discovering the asset recovery industry. This field has allowed her to merge her passion for helping people in unfortunate circumstances, with her love for the business world.

With a broad range of expertise, Dayanna excels at finding innovative ways to help people in need. She is dedicated to helping individuals navigate their personal and financial challenges, to achieve growth in all aspects of their lives. Her comprehensive background and compassionate approach make her a valuable asset to her clients.

Are you ready to get your financial house in order?

There is no better time than the present to re-evaluate your current situation. Connect with us to assess where you are on your financial journey, and get the financial keys to a worry-free life.

Contact Us

We'd love to hear from you! Please contact us using the form below for any questions or comments.